1 Introduction
Welcome to VividPlay, the immersive mobile application for short-form dramatic content. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our application and services.
Important: By downloading, accessing, or using VividPlay, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with our policies and practices, please do not use our application.
About VividPlay
VividPlay is a mobile application that provides users with access to a curated collection of short dramas, series, and episodic content. Our service includes personalized recommendations, interactive features, social sharing capabilities, and premium subscription options.
Scope of This Policy
This Privacy Policy applies to information we collect through the VividPlay mobile application, our website, and in email, text, and other electronic communications between you and VividPlay.
2 Information We Collect
We collect several types of information from and about users of our application:
Information You Provide
- Account details (email, username, password)
- Profile information and preferences
- Content you create (comments, reviews, ratings)
- Payment information for subscriptions
- Communications with our support team
Automatically Collected
- Device information (model, OS, identifiers)
- Usage data (watch history, interactions)
- Location data (with your consent)
- IP address and network information
- App performance and crash data
From Third Parties
- Social media information (if connected)
- Analytics and advertising partners
- Payment processors
- Demographic information
Viewing Information & Behavioral Data
As a short drama application, we collect detailed information about your viewing behavior:
- Which dramas you view, complete, or abandon
- Watch time, progress, and playback positions
- Content preferences and favorite genres
- Search history and interactions within the app
- Time spent on different sections of the app
- Engagement with interactive features
3 How We Use Your Information
We use the information we collect for various purposes:
| Purpose | Description | Legal Basis |
|---|---|---|
| Service Delivery | Providing access to short dramas, personalized recommendations, and community features | Contract performance |
| Personalization | Customizing content suggestions, homepage layout, and notifications based on your viewing habits | Legitimate interest / Consent |
| Communication | Sending updates about new episodes, app features, and support responses | Contract performance / Consent |
| Analytics & Improvement | Analyzing usage patterns to improve content recommendations and app functionality | Legitimate interest |
| Security & Fraud Prevention | Detecting and preventing unauthorized access and fraudulent activities | Legal obligation / Legitimate interest |
| Advertising | Showing relevant ads within the app (with appropriate consents) | Consent / Legitimate interest |
| Content Development | Understanding viewer preferences to guide content creation and acquisition | Legitimate interest |
Personalization Features: VividPlay uses advanced algorithms to analyze your viewing history and preferences to recommend short dramas you might enjoy. This personalization enhances your experience by showing content tailored to your interests. You can control personalized recommendations in your account settings.
4 Information Sharing & Disclosure
We do not sell your personal information to third parties. We may share your information in the following circumstances:
With Your Consent
We will share your personal information with third parties when we have your explicit consent to do so.
Service Providers
We may share your information with third-party vendors who provide services on our behalf:
- Cloud Storage Providers: For secure data storage and backup
- Analytics Services: To understand app usage and improve our services
- Payment Processors: For handling subscription payments
- Content Delivery Networks: For efficient video streaming
- Customer Support Platforms: To manage user inquiries
- Marketing Partners: For promotional activities (with appropriate consents)
Legal Requirements
We may disclose your information if required by law, regulation, legal process, or governmental request.
Business Transfers
In connection with any merger, sale of company assets, financing, or acquisition, your information may be transferred to the new entity.
Aggregated & Anonymized Data
We may share aggregated, anonymized data that does not identify you personally for analytics, research, or marketing purposes.
5 Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
Access & Portability
You can request a copy of your personal data or ask us to transfer it to another service.
Correction
You can update your account information at any time through the app settings.
Deletion
You can delete your account and associated data through the app or by contacting us.
Objection & Restriction
You can object to certain processing or request restriction of your data processing.
Exercising Your Rights
To exercise any of these rights, please contact us at princecharles2772@gmail.com. We will respond to your request within 30 days, as required by applicable law.
If you are in the European Economic Area (EEA), you have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal data violates data protection laws.
California Residents: If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA). Please contact us at princecharles2772@gmail.com to exercise your CCPA rights.
6 Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
Security Measures
- Encryption: Data in transit is encrypted using TLS 1.2+, and sensitive data at rest is encrypted using AES-256 encryption
- Access Controls: Strict role-based access controls limit employee access to user data
- Secure Development: Regular security audits, code reviews, and secure coding practices
- Network Security: Firewalls, intrusion detection/prevention systems, and DDoS protection
- Regular Testing: Vulnerability assessments, penetration testing, and security monitoring
- Data Minimization: We only collect and retain data necessary for our services
Important Security Notice: While we implement robust security measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information. We encourage you to use strong passwords, enable two-factor authentication where available, and keep your device secure.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the data, and applicable legal requirements.
8 Children's Privacy
VividPlay is not intended for children under the age of 16 (or the minimum age in your country). We do not knowingly collect personal information from children under 16.
Age Restrictions
If you are under 16, please do not use or register for VividPlay, or provide any personal information to us.
If we learn that we have collected personal information from a child under 16 without parental consent, we will take steps to delete that information as quickly as possible.
For Parents & Guardians: If you believe your child under 16 has provided us with personal information without your consent, please contact us immediately at princecharles2772@gmail.com. We will work with you to delete this information from our systems.
Age Verification
We may implement age verification measures to prevent underage users from accessing age-restricted content. By using VividPlay, you represent that you are at least 16 years of age (or the minimum age in your country).
9 International Data Transfers
VividPlay is a global service, and your information may be transferred to, stored, and processed in countries other than your own.
Transfer Locations
Your information may be transferred to countries with different data protection laws than your country of residence. We primarily use servers located in the United States, European Union, and Singapore.
Safeguards for International Transfers
We implement appropriate safeguards for international data transfers, including:
- Standard Contractual Clauses approved by the European Commission
- Privacy Shield certification for transfers to the United States (where applicable)
- Binding Corporate Rules for intra-group transfers
- Other legally approved transfer mechanisms
By using VividPlay, you consent to the transfer of your information to countries outside your country of residence, which may have different data protection rules.
10 Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
Notification of Changes
When we make material changes to this Privacy Policy, we will:
- Update the "Last Updated" date at the top of this policy
- Provide notice within the VividPlay application
- Notify you via email or push notification for significant changes
- Obtain your consent where required by applicable law
We encourage you to review this Privacy Policy periodically to stay informed about our information practices.
Continued Use: Your continued use of VividPlay after any changes to this Privacy Policy constitutes your acceptance of the revised policy. If you do not agree to the changes, you should discontinue using our services.
11 Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
princecharles2772@gmail.com
Data Protection Officer
For users in the European Economic Area, our designated Data Protection Officer can be contacted at the email address above.
Response Time
We strive to respond to all privacy-related inquiries within 48 hours. Complex requests may require additional time but will be addressed within the timeframes required by applicable law.
Complaints
If you are not satisfied with our response, you have the right to lodge a complaint with the relevant supervisory authority in your country of residence.